Sponsorship Operations Software for Professional Sports Organizations
Manage the work behind every sponsorship in one place.
spontrack is commercial operations software built for professional sports organizations. It gives commercial teams one place to organize sponsorship information, rights, commitments, deliverables, activations, and partnership history.
Instead of managing the work behind each sponsorship across spreadsheets, emails, shared folders, presentations, and individual knowledge, your team can work from the same information.
The result: less time managing information and more time delivering for sponsors.
What is sponsorship operations software?
Sponsorship operations is the work that happens after a partnership is agreed and throughout the relationship.
A sponsorship can involve contractual rights, branding, hospitality, content, events, appearances, activations, approvals, deadlines, and many other commitments. Different individuals and departments may be responsible for delivering them.
Sponsorship operations software gives the commercial team a dedicated place to organize this work and keep track of what has been agreed, what needs to happen, and what has already been delivered.
Why do sports organizations need it?
As sponsorship portfolios grow, the work behind each partnership becomes harder to manage.
Information can end up spread across:
- Spreadsheets
- Contracts and PDFs
- Shared folders
- Presentations
- Email threads
- Individual team members' knowledge
This makes simple questions surprisingly difficult to answer:
- What have we promised this sponsor?
- Where is that information?
- What still needs to be delivered?
- Who is responsible for it?
- What have we already delivered?
- What happened with this partnership last season?
A dedicated sponsorship operations platform gives the commercial team one shared source of information.
What can you manage with spontrack?
Sponsorships
Keep the information behind every partnership organized and accessible.
Rights and commitments
Record what a sponsor has agreed to receive and what the organization has committed to deliver.
Deliverables
Track what needs to happen throughout the partnership.
Activations
Organize sponsor activations, experiences, hospitality, campaigns, and other partnership activities.
Partnership history
Keep a complete record of the partnership over time.
One workspace for the commercial team
Sponsorships are rarely delivered by one person.
Partnerships, marketing, hospitality, finance, legal, operations, and leadership may all contribute to the same relationship.
spontrack gives those teams access to the same sponsorship information.
Everyone can see what has been agreed, what needs attention, and where the partnership stands.
That means less time asking where information is, fewer commitments being missed, and more time spent working with sponsors.
Built specifically for sponsorship operations
General-purpose tools can help teams manage tasks, documents, and communication.
But sponsorships have their own language, relationships, rights, commitments, and delivery requirements.
spontrack is being built specifically around the way professional sports organizations manage commercial partnerships.
The goal is simple:
Give commercial teams a dedicated place for the work behind every sponsorship.
Who is spontrack for?
spontrack is designed for commercial teams at professional sports organizations, including:
- Commercial Directors
- Heads of Partnerships
- Sponsorship Executives
- Partnership Managers
- Commercial Operations teams
- Account and activation teams
Whether a team manages a small number of major partnerships or a large sponsorship portfolio, the aim is the same: make the information behind every partnership easier to manage and easier to use.
The home for your sponsorship operations.
Your sponsorships shouldn't live across five different places.
spontrack brings the work behind every partnership together in one place, so your team can spend less time searching for information and more time building partnerships.
Curious how spontrack could work for your team?
We're introducing spontrack to a limited number of professional sports organizations before a wider release.
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