The home for your sponsorship operations.
Spend less time chasing information. More time creating better sponsor experiences.
spontrack gives sports teams one dedicated workspace to organise sponsorship inventory, manage sponsor information, connect assets to contracts, and coordinate activations throughout the season.
Know where things stand, understand what needs attention, and give your team more room to focus on the partnerships that matter.
Sponsorship asset management and operations software for professional sports teams.
Your team knows its sponsors. But does everyone have the full picture?
A contract is in a shared folder. The latest inventory spreadsheet is on someone's desktop. An activation plan is buried in a presentation. To answer a simple question, someone has to message a colleague, search through emails or check three different files.
And when something changes, the team has to work out which information is still current.
Sound familiar?
The problem isn't that your team lacks information. It's that the information is scattered.
As your sponsorship portfolio grows, keeping everything aligned becomes harder. People spend valuable time maintaining spreadsheets and chasing updates instead of preparing activations, working with partners and developing the next commercial opportunity.
The more your team relies on individual knowledge and disconnected files, the harder it becomes to get a clear picture of what's happening across the portfolio.
From piecing everything together to working from one shared picture.
spontrack brings the core information behind your sponsorship operations into one dedicated workspace.
Your inventory, sponsors, contract-related information, asset allocations and activations are organised around your team's season. Instead of starting every question with a search, your team has a common place to understand the current state of its sponsorship operations.
One workspace. A clearer picture. Less operational friction.
Give your team more time for the work that matters.
Find the information you need without the digging.
Spend less time switching between spreadsheets, folders and messages to understand a sponsor or find an inventory record. Keep core sponsorship information organised in one place.
Know what you have and how it is allocated.
Get a clearer view of your sponsorship inventory, its quantities and the assets allocated to contracts. Make it easier to understand how your commercial inventory is being organised.
See what is planned and what needs attention.
Review activation schedules, ownership, status and upcoming priorities from your operational workspace. Start with a clearer view of the work ahead instead of piecing together updates from different people.
Give your team a shared point of reference.
Reduce dependence on the one person who knows where a file lives or remembers the latest update. Give colleagues a common place to work from and a more consistent understanding of the portfolio.
Make more room for better sponsor experiences.
When less attention goes into finding and reconciling information, your team has more opportunity to focus on activation planning, partner communication and the details that make a sponsorship feel well managed.
Bring greater structure as your portfolio grows.
Organise seasons, inventory, sponsors and activations within a sponsorship-specific workspace, rather than relying entirely on a growing collection of spreadsheets and shared folders.
Your sponsorship operations, connected.
spontrack is built around the way sports teams manage their sponsorship portfolios, connecting the information and activity that otherwise tend to live in separate places.
Your season
Organise your sponsorship operations around the relevant sporting season.
Your inventory
Structure sponsorship assets and quantities so your team can review its inventory and allocations.
Your sponsors
Maintain organised sponsor records and access relevant partnership information.
Your allocations
Connect inventory assets to sponsorship contracts to improve visibility into how assets are allocated.
Your activations
Manage activation records, dates, ownership and status alongside the wider sponsorship context.
Your daily priorities
Use the Today dashboard to review operational priorities, upcoming activations and current-season activity.
Your reports
Access structured views of asset and sponsor information across your portfolio.
Everything is organised around sponsorship operations, not adapted from a generic project-management workspace.
Know the state of your sponsorship operations.
Your sponsorship portfolio isn't static. Activations approach, plans change, responsibilities shift and the season moves forward.
You need more than a collection of records. You need a place to return to and understand what's happening.
The spontrack Today dashboard is designed to bring daily priorities, upcoming activations and current-season information into view. Its purpose is to give your team a useful starting point for the day and a clearer picture of the work ahead.
Instead of asking, “Where do we stand?” and beginning another round of messages and spreadsheet checks, your team can start from a shared operational workspace.
Less time reconstructing the picture. More time acting on it.
The work behind a great sponsor experience matters.
Sponsors experience the partnership through the people they work with, the activations they take part in and the quality of the collaboration.
Behind those moments is a team coordinating commercial information, inventory, plans, dates and responsibilities.
When that work is fragmented, people have less time and context to prepare. When the operational picture is clearer, the team is better positioned to coordinate its work, communicate with confidence and give each partnership the attention it deserves.
spontrack helps organise the operational foundation behind those experiences, so your team can focus more of its energy on delivering value to partners.
Made for the people behind the partnerships.
Commercial Directors and leadership
Get a more structured view of sponsorship inventory, sponsors and current-season activity.
Partnership and sponsorship managers
Keep sponsor information, contracts and associated asset allocations easier to navigate.
Activation teams
Review activation schedules, ownership, status and upcoming priorities in the context of the wider portfolio.
Commercial operations
Bring core sponsorship information into a dedicated workspace rather than maintaining the whole picture across disconnected tools.
Sponsorship operations deserve a home of their own.
Spreadsheets are useful. Shared drives are useful. CRMs and project-management tools serve important purposes.
But sponsorship operations have their own relationships: seasons, inventory, sponsors, contracts, asset allocations and activations.
spontrack is designed around those relationships, giving your team a dedicated workspace for the work behind its sponsorship portfolio.
Not another place to store disconnected information. A more coherent way to organise and manage sponsorship operations.
Give your team a clearer way to work.
Less time searching for information. A better view of your sponsorship operations. More room to focus on the partners, activations and commercial opportunities that matter.
See how spontrack could work for your team.
We're introducing spontrack to a limited number of professional sports organisations ahead of a wider release.
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